Blog: Commerce Chronicles

How Native Commerce Powers End-to-End Ecommerce with AI and Human Touch

Written by Yelyzaveta Filina | Jun 22, 2026 9:19:13 AM
 

How Native Commerce Powers End-to-End Ecommerce with AI and Human Touch

 

Native Commerce Founder & CEO Marat Bolatov was recently featured in Leaders Perception, where he shared insights into the evolution of modern commerce, the growing role of AI, and the importance of operational excellence in building successful online businesses.

In the interview, Marat discusses the journey behind Native Commerce and how the platform has evolved from supporting fast-growing retailers to becoming a complete commerce ecosystem. He explains why businesses need more than just an eCommerce storefront to succeed today, and how connecting commerce, operations, fulfillment, and delivery can create a stronger foundation for growth.

The conversation also explores the future of AI in commerce. Rather than replacing human expertise, Marat shares his vision for AI as a tool that helps businesses move faster, make better decisions, and simplify complex workflows. This thinking is now shaping the next generation of products being built at Native Commerce, including AI Studio and Native Intelligence.

Key topics covered in the interview include:

  • The story behind Native Commerce
  • Building an end-to-end commerce ecosystem
  • The role of OMS, WMS, and Delivery Management in modern retail
  • Why operational excellence matters as much as customer experience
  • How AI is changing the future of commerce
  • The opportunities ahead for retailers embracing AI-native technology

As retailers face growing customer expectations and increasing operational complexity, the ability to connect every part of the business into a single platform is becoming more important than ever. The interview offers valuable insights for retailers, founders, and technology leaders looking to understand where commerce is heading next.

Read the full interview on Leaders Perception: