AI in Ecommerce: Recognising Real Value Beyond the Hype 

An Interview with Marat for The European Business Review.

In a world where terms like "AI transformation" and "vibe-coding" dominate every headline, businesses face a growing challenge: distinguishing between marketing noise and the tools that actually drive profit.

In his latest interview with the prestigious The European Business Review, our CEO, Marat, shares a pragmatic perspective on the current tech landscape. He discusses why chasing trends without a solid foundation is a risk and how industry leaders should focus on measurable results and long-term strategy rather than "tech for the sake of tech."

Inside this feature, you will explore:

• Hype vs. Reality: Why popular "vibe-coding" concepts often lack the architectural depth required for scalable, enterprise-grade growth.
• The Search for True Value: How to implement AI solutions that optimize operational efficiency and deliver a tangible ROI.
• The Future of Commerce: The role of intelligent systems in managing complex data and creating a seamless "limitless" customer experience.

This interview serves as a roadmap for leaders ready to move past AI experimentation and toward building a sustainable, high-performance technological foundation.