Our founder Marat sat down with Jason Greenwood on The Ecommerce Edge for one of the more wide-ranging conversations we've been part of. It covers both the personal and the practical, and it's a good listen for anyone who cares about the operational side of building online businesses.
The conversation starts with Marat's own journey, an unconventional path that runs from playing music to spending years inside some of the biggest names in global e-commerce, including Rocket Internet, Zalando, Lazada and AliExpress. From there he went on to build a quick-commerce business from the ground up, before eventually founding Native Commerce. That mix of hands-on operating experience and outsider perspective shapes much of how he thinks about the industry today.
From there, the discussion moves into the subjects Marat is most passionate about. Why grocery is one of the hardest and most revealing tests in retail technology. Where things like order routing and inventory management quietly break down as a business grows. And why so many commerce platforms that look impressive in a demo struggle the moment they hit real-world scale. They also explore how AI is beginning to reshape the entire industry, from the way orders are picked in a warehouse to the way whole online businesses can now be built from a single idea.
If you're building or scaling in this space, it's well worth your time.