Data migration is often seen as a technical challenge, but it can be a powerful driver of retail performance. This article explores the common pitfalls businesses face with legacy systems, such as fragmented data, operational risks, and inventory or fulfillment inefficiencies. It shows how consolidating data into a single, unified platform improves forecasting, highlights real profit drivers, and provides a solid foundation for scalable growth, all while keeping daily operations running smoothly.
Marat Bolatov, CEO of Native Commerce, shared his insights in an interview with BusinessCloud, discussing how companies can turn data migration into a strategic advantage and drive long-term retail growth.