Ecommerce is full of tools that promise growth, automation, or instantly better customer experience.
But underneath the surface, the same operational problems keep showing up:
Our journey began in 2020 as Jiffy, a rapid grocery service. By 2022, we recognized the power of the operational technology we had custom-built to survive our own scale challenges, leading to the shift to a full-stack SaaS platform—the foundation of Native Commerce today.
This philosophy isn’t abstract.
It’s shaped by mistakes, friction, improvements, and the patterns we saw repeatedly across different retailers, categories, and markets.
What follows are the core principles that guide how we build, how we think, and how we help retailers run ecommerce operations that work under real pressure — not just in theory.
Most ecommerce platforms were born as website builders or marketing tools.
They’re built to convert, not to fulfil.
But operators know the truth:
Ecommerce performance is determined in the warehouse, not on the homepage.
Real-time stock accuracy, picker flow, delivery handovers, exceptions — this is what shapes customer experience.
Not colours, buttons, or landing page tweaks.
The website is the promise.
The operation is the delivery of that promise.
In high-volume operations, people don’t fall behind because they’re too slow.
They fall behind because the system forces them to stop and think:
Every question creates friction.
Enough friction, and the day becomes unpredictable.
The fastest operations aren’t faster because people rush.
They’re faster because the system removes hesitation.
Our philosophy:
Predictability beats speed.
When everything updates in real time and workflows make sense to operators, speed becomes a natural by-product. This system refinement enables efficiency breakthroughs, such as achieving 7 seconds per item picking speed and a 70% reduction in picking routes.
Most operational issues start with delays:
The gap between what’s true and what the system believes is true becomes a tax on every team.
We built Native Commerce so that every operator, picker, packer, OMS rule, and delivery flow works off the same real-time truth.
Because when the system reflects reality instantly:
Real-time isn't a feature. It's the difference between accuracy and chaos. This real-time environment is the foundation for a verified 99.99% accuracy rate.
In most legacy platforms, operators are forced into rigid workflows that don’t match the way real warehouses work.
We’ve seen:
This creates strain.
And strained teams can’t scale.
Our philosophy:
Tools should adapt to operators — not the other way around.
That’s why our mobile workflows are simple, directional, and built to reduce cognitive load.
Every flow reflects the natural rhythm of work in a warehouse, not an engineer’s interpretation of one.
When tools feel intuitive, teams perform better without being asked to "go faster." This adaptation of tools results in higher labor efficiency, demonstrated by competitors requiring 3.5x more warehouse staff for the same volume.
The best warehouses aren't loud.
They don’t look frantic.
They don’t feel chaotic.
They feel steady.
You see:
The irony is that the calmest operations usually handle the highest volumes. Our system ensures calm even while handling 260,000 orders per day and supporting 6x growth in daily order volume.
That’s because calm is a signal of:
We don’t measure success in dashboards.
We measure it in how a warehouse feels at 3pm on a busy day.
Retail isn’t simple.
SKUs change.
Demand fluctuates.
Delivery capacity shifts.
Warehouse layouts evolve.
Teams rotate.
New channels open.
The goal isn’t to “simplify ecommerce.”
It’s to make complexity manageable.
That means:
Native Commerce was built to carry the operational load so that teams don't have to. This management of operational complexity directly impacts profitability, proven by margin per order increasing from 25.6% to 27.1%.
In every retailer we’ve supported, the biggest improvements didn’t come from huge changes.
They came from small, well-placed ones, such as:
These add up.
Our philosophy is rooted in compounding operational clarity:
Small improvements, repeated consistently, lead to meaningful gains in: accuracy, labour efficiency, customer satisfaction, profitability. These compounding operational gains are tangible, leading to a 70% reduction in picking routes through continuous small optimizations.
We don’t believe in “revolutionising operations overnight.”
We believe in strengthening them every day.
Too many retailers feel like they work for their system instead of their system working for them.
A platform should:
And it should increase:
Native Commerce exists so that retailers can grow without feeling overwhelmed by the weight of their own operations. This operational confidence translates directly to market dominance, supporting a 12x growth in the total customer base.
We don’t just build software.
We build operational confidence.
The Native Commerce philosophy is simple:
We’re not building another e-commerce platform.
We’re building the operational engine we always wished existed — one shaped by operators, tested in real warehouses, and proven in environments where reliability isn’t optional.
This is what we believe. This is what we build. And this is why Native Commerce exists.
We are actively expanding our content library into new, in-depth formats, including comprehensive guides, industry reports, detailed ebooks, and product demos and deep dives. Keep an eye out for more foundational content and insights from Native Commerce soon.