Today marks a big moment in our journey.
Cloud Retail is now Native Commerce.
This change represents more than a new name or visual identity, it’s the next chapter in how we help modern retailers run and grow their businesses with greater speed, clarity, and control.
We’ve evolved from being a trusted eCommerce technology provider into a world-class retail and logistics platform built by operators, for operators, uniting every part of retail, from warehouse to website.
Why We Rebranded
When we first launched Cloud Retail, our mission was simple: to solve the operational headaches we’d faced firsthand running retail ourselves, disconnected systems, scaling pains, and endless integration challenges.
Over the years, our platform grew. We expanded into the UK, Europe, and the Middle East, partnered with leading retailers, and began exploring new opportunities across Africa, Asia, and other emerging markets.
As we looked at the road ahead, introducing advanced solutions in marketplaces, AI, and payments, it became clear we’d outgrown our original name.
“We built Cloud Retail to solve the same challenges we once faced ourselves,” says Marat Bolatov, CEO and Founder of Native Commerce.
“As Native Commerce, we’re doubling down on what matters most: helping retailers grow efficiently, with technology that feels built for them, not imposed on them.”
What Stays the Same
Our values, our team, and our commitment to customers haven’t changed.
What’s evolved is how clearly our name and platform reflect what we actually do, and why we do it.
Native Commerce brings everything together under one connected system, giving retailers the tools to run faster, smarter operations without the complexity of managing multiple systems or vendors.
A Visual Identity That Reflects Endless Possibility
Our new visual identity captures what we believe modern commerce truly is: dynamic, adaptive, and full of possibility.
The bold color palette, confident typography, and modular design language reflect the energy and movement of eCommerce, while our textures, halftone effects, and industrial photography bring a sense of authenticity and human touch.
Every element, from the Native Commerce mark to the Rebellious Orange accent, was designed to represent how we bring structure to complexity, and possibility to motion. The importance of balance is also present throughout, that we can be rebellious and challenge the status quo, but also trustworthy as we have lived and breathed retail ourselves.
It’s an identity built to grow with the industry, symbolizing the endless evolution of how products are sold, fulfilled, and experienced online.
What’s Inside the Platform
We’ve refined our technology into three powerful, integrated products that cover the full commerce lifecycle:
-
eCommerce CMS, Websites & Apps – Custom-built for omnichannel retail, designed for performance and growth.
-
Warehouse Management System (WMS) – Real-time visibility, guided workflows, and automation that reduce costs and speed up fulfillment.
-
Delivery & Logistics – From warehouse to doorstep, full operational control with built-in efficiency and accuracy.
Every feature sits on top of a robust BI and analytics layer, giving teams real-time insights to make faster, smarter decisions.
“Our technology was designed to scale from 10 to 10,000 orders a day while staying lean and flexible,” adds Mike Leonov, CTO of Native Commerce.
“Every part of our platform is modular, cloud-native, and built to integrate easily, giving retailers control without complexity.”
Built by Retailers, for Retailers
We know the frustrations of trying to scale with platforms that weren’t built for serious retail operations.
When you start on other solutions, you quickly hit the ceiling, there’s no WMS, no delivery system, and endless plug-ins just to keep things running.
We built Native Commerce differently: fit-for-purpose from day one, made for teams who are already scaling and need a platform that keeps up.
With years of experience across retail, logistics, and product development, our team combines real-world operational expertise with the kind of technology that makes complexity disappear.
Trusted by Leading Retailers
Today, Native Commerce powers some of the most forward-thinking retailers across the UK, Europe, and the Middle East including Carrefour, CityDrinks, Circle K, Heimkaup, and Cerise and we’re expanding our reach into high-growth markets across Europe, Africa and Asia.
These brands share a common goal: running modern retail operations without the usual friction, silos, and inefficiencies that hold businesses back.
What Comes Next
This rebrand is both a reflection of how far we’ve come and a promise of where we’re going.
Our focus remains clear: to help ambitious retailers reduce costs, move faster, and scale smarter, wherever they operate.
Because at its core, Native Commerce stands for one simple idea:
Technology built by people who’ve lived retail, not just built software for it.
Join Us in the Next Chapter
We’re excited to share this new identity with you, and even more excited about what’s next.
Explore the new brand, meet the team behind it, and see how we’re shaping the future of commerce together.
Powered by Tech. Guided by Experts. Designed for Growth.
👉 Visit www.thenativecommerce.com to learn more.
