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Their ambition was bold: build a fully digital retail operation from scratch, deliver at scale, and set a new standard for alcohol eCommerce in the Middle East.
Launching as a pioneer meant solving three big problems at once:
Technology:
a seamless website and app capable of handling rapid growth.
Operations:
warehouses, fulfilment, and delivery processes to ensure speed and reliability.
Customer experience:
building trust and loyalty in a market new to online alcohol delivery.
With no prior retail footprint, CityDrinks needed more than software. They needed a partner to help architect their business from warehouse to website.
Native Commerce partnered with CityDrinks to design, build, and scale their entire operation. We delivered:
A Complete eCommerce stack:
custom website and app with SEO, re-marketing, design and promo tools.
WMS & Delivery software:
proprietary picking and courier tools for fast, accurate fulfilment.
Operational expertise:
guidance on inventory management, warehouse setup, shelf planning, and equipment.
Team training:
onboarding warehouse staff and admin teams to run daily operations smoothly.
Market Leadership:
Became the leading alcohol delivery service in their region, outpacing competitors.
Rapid Growth:
6× increase in daily orders
12× growth in total customer base
Customer Value:
4× increase in customer lifetime value (LTV), showing repeat purchases and loyalty.
Financial Impact:
Reached profitability within the first year with significant revenue growth.
Operational Excellence:
99.99% fulfilment accuracy — near-zero errors and returns
2m average picking time — enabling high-speed fulfilment
5,000+ monthly orders — averaging 300+ per day
14% conversion rate on new customers
Why it matters
In less than a year, CityDrinks went from concept to market leader. Their story shows how combining ambition, premium brand positioning, and the right technology can transform an industry.
CityDrinks continues to expand as the fastest alcohol delivery service in Abu Dhabi and Dubai, bringing the world’s best beverages to customers’ doors — powered by Native Commerce.
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