Introduction
Jiffy was founded in London in 2020 with a bold mission: to reinvent grocery shopping. Their promise was simple, fresh groceries delivered to your door in under 20 minutes.
Using a network of smart fulfillment centers (“dark stores”), Jiffy sourced a wide selection of fresh produce, meals, and household essentials from both popular brands and local suppliers. Within months, Jiffy became one of London’s most recognized quick-commerce players.
Using a network of smart fulfillment centers (“dark stores”), Jiffy sourced a wide selection of fresh produce, meals, and household essentials from both popular brands and local suppliers. Within months, Jiffy became one of London’s most recognized quick-commerce players.
The challenge
Building a new retail model at speed meant solving multiple challenges at once:
Fulfilment: Picking had to be faster and more accurate than traditional supermarkets.
Margins: Conversion-driven catalogues risked pushing low-margin products, limiting profitability.
Scalability: Legacy-style systems couldn’t handle the growth needed to process thousands of orders per day.
To succeed, Jiffy needed a platform designed not just for eCommerce, but for ultrafast grocery retail.
Our role
Native Commerce (then Cloud Retail) provided the technology and expertise to power Jiffy’s growth:
Automated picking system
Route optimization, error-proof UX, and smart shelf placement cut fulfillment times while improving accuracy.
Margin-optimized product sorting
A dynamic algorithm that balanced conversion with profit by surfacing high-margin items.
Scalable architecture
A microservices platform with real-time stock services capable of handling up to 260,000 orders per day without slowing down.
Operational support
Training, onboarding, and best practices for warehouse staff to keep operations smooth.
Native Commerce (then Cloud Retail) provided the technology and expertise to power Jiffy’s growth:
Automated picking system
Route optimization, error-proof UX, and smart shelf placement cut fulfillment times while improving accuracy.
Margin-optimized product sorting
A dynamic algorithm that balanced conversion with profit by surfacing high-margin items.
Scalable architecture
A microservices platform with real-time stock services capable of handling up to 260,000 orders per day without slowing down.
Operational support
Training, onboarding, and best practices for warehouse staff to keep operations smooth.
Results
Faster Fulfillment
70% reduction in picking routes
7 seconds per item picking speed
99.99% accuracy rate, minimizing errors and returns
Stronger Margins
Margin per order increased from 25.6% to 27.1% with the new sorting algorithm
Higher average order value through smart cross-sell recommendations
Scalability at Speed
Platform handled 260,000 orders per day without performance loss
Supported 20 store launches in one year, reaching $20M ARR
Competitors required 3.5× more warehouse staff for the same volume
Why it matters
Jiffy helped define London’s quick-commerce boom, proving that with the right technology and operations, groceries could be delivered as fast as takeout.
While Jiffy no longer operates, the innovations tested and scaled in its network laid the foundation for Native Commerce today. Every module, from picking and delivery to margin optimization and scalable order handling, was shaped and hardened in the high-pressure world of ultrafast grocery retail.
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Ready to scale your Grocery operation?
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The next success story could be yours. Let's get started.